Former WVU Cheerleader Starts Clothing Line - WVU Football, WVU Basketball, News - Mountaineer Sports

Former WVU Cheerleader Starts Clothing Line


When I got off the phone with Nesha Sanghavi, I felt re-energized, ambitious and hopeful. Her outlook and excitement for her life and growing career was contagious and convincing. She made you want to say, I love what I do and I want to be the best at it.

Sanghavi is the owner of University Girls Apparel, an officially licensed supplier for WVU and Marshall Universities merchandise, based in Charleston, West Virginia.

She didn't just randomly pick West Virginia as the premier place to start her clothing line for "sports-loving" girls.

As a former Cheerleader at WVU and a self-proclaimed sports fanatic, Sanghavi found much of her inspiration from her experiences supporting the Mountaineers and attending West Virginia University.

"I cheered at the Sugar Bowl, Fiesta Bowl, Elite Eight and NCAA tournament," Sanghavi said. "That is where I started to find inspiration and ideas. I felt this emotional connection with fans. I would look up in the crowd, a sea of gold and blue, and feel this common bond. All of us were so tightly connected because of our love for West Virginia. We could all be from completely different worlds, but this passion for WVU brought us together as one."

While working a hard-nosed hedge fund job in Pittsburgh, the finance and economics graduate started to really consider her clothing line as her life's career.  

"I was at my job in Pittsburgh for almost a year and felt like I had aged ten years," she explained. " So I thought, I need to do something that I love and am passionate about. That passion would be sports and fashion."

So, she left her job and went back to school, but not just any school. She enrolled in a two year program at Parsons, The New School for Design in New York City. While in school, she continued to work on her clothing line and designs all while learning the details and inner workings of the fashion industry.

In 2010, Sanghavi was invited to do an internship with the sports lifestyle brand, Puma, at their headquarters in Germany.

While in Germany, she began looking around for factories that would make her clothes and after two failed ventures, she found one factory in India that pulled through and started the production of her clothing line.

That is where it all began. Using every ounce of knowledge she learned in New York and internationally, she came back to West Virginia and started to passionately promote her clothing line.

"I would bring samples everywhere and just try to get them in stores," she said

Now Sanghavi's clothes are in retail stores all over the state of West Virginia.Places like The Book Exchange, Mountaineer World and numerous many Adams' Hallmarks all carry her line.

You can also purchase Saghavi's clothes on the University Girls Apparel website,

The line consists of everything from dresses, fleeces and tank tops to hoodies and vintage style t-shirts.

The styles come in a variety of sizes that will fit all types of women.

In fact, just in time for the holiday shopping season, West Virginia fans in the Charleston area can meet Sanghavi in person this Saturday December 10th at the Charleston Department Story. The entire collection of University Girls Apparel will be on special sale prices of up to 40% off.

But aside from the business details of her homegrown company, what struck me most about Sanghavi was her heart and vision to make her mark in some way in the lives of West Virginians.

"My big goal is to grow my line to represent all the major colleges in the country, but what I really want is to be able to offer a scholarship to a local high school student to attend West Virginia University."

All I can say is that… I am pulling for her. She is refreshing, hard-working and educated. She speaks as savvy as a high profiled business professional, all while maintaining a polite, girly, respectful presence that exudes how much she adores fashion, sports and West Virginia. 

And not only do you want to buy her things because you can't help but like her, but her clothing is way above par. Unique, trendy, practical and most importantly perfectly designed with WVU graphics and bold colors of old gold and blue.

She is a West Virginia graduate, living in West Virginia now and pursuing her love to produce clothes that represent much she loves West Virginia. Around here, in a place so rich with state pride, what can be much better than that?

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