Kevin Jones scored 26 points and West Virginia used a strong overtime performance to defeat Cincinnati 77-74 on Saturday afternoon in front of 14,070 fans at the Coliseum.
West Virginia has now won three straight games and five of its last six.
The Mountaineers improved to 15-5 on the season and 5-2 in Big East Conference play.
Cincinnati fell to 15-5 on the season and 5-2 in conference play.
"We just made up our mind that we weren't going to lose," Jones said. "Everybody made a team effort to defend and rebound."
Mountaineer freshman guard Gary Browne hit a three-pointer with ten seconds remaining to send the game to overtime.
"I think everybody's got to appreciate how hard they compete," said West Virginia head coach Bob Huggins. "They don't give up."
West Virginia scored the first four points of the overtime frame and held off a late push by the Bearcats.
Eight quick points from Kevin Jones gave the Mountaineers an early 17-9 advantage in the first half.
Poor shooting from West Virginia followed, and the Bearcats were able to claw their way back into the game.
"We just have lapses," Huggins said. "We played pretty good for a while then we have those lapses where they don't do what they're supposed to do."
Jones and Cincinnati's Yancy Gates both picked up their second foul late in the first half and were forced to sit.
The absence of Jones was evident as the Bearcats went on a 10-1 run with Jones on the bench and were able to take a 33-32 lead into the locker room.
The Mountaineers shot just 13-40 from the floor in the first half.
The Bearcats seemed to answer every run by the home team early in the second half.
Cincinnati's Cashmere Wright hit a three-pointer midway through the second half to give the visitors a 53-49 lead.
Gates made a contested layup with five minutes remaining and Cincinnati had its largest lead of the game, 60-55.
But, the Mountaineers didn't quit.
Jones nailed a three-pointer to give his team the lead, 66-65, with 1:43 left to play.
Cincinnati responded and held a 69-66 advantage with 30 seconds remaining.
Then, Browne sent the game to overtime with a three-pointer.
The Mountaineers scored the first four points of the overtime period.
Senior guard Truck Bryant had a rough day from the floor. Bryant missed his first eight shots and finished 2-16 from the field.
Kevin Jones finished with 26 points and 13 rebounds.
"Kevin hits tough shots," said Cincinnati head coach Mick Cronin. "That's why he's the player of the year in the Big East."
Freshman guard Jabarie Hinds added 12 points and Gary Browne added 13.